- GUIDE
Managing Successful Marketing Campaigns in Mediatool
Managing marketing campaigns isn’t always simple and how you do it could be what’s holding you back from reaching your goals. To set your campaigns up for success, you need to nail your processes and use the tools at your disposal to make sure every campaign has the right foundations, and therefore the chance to perform.
Mediatool is a marketing management platform that helps you do just that! And in our four step process, managing campaigns can be a breeze. In this guide we explain that process and how Mediatool helps you every step of the way.
What’s Inside
Step 1 to Managing Successful Marketing Campaigns: Plan
- Organization and Structure
- Strategic Planning and Target Setting
- Creating and Managing Media Plans
- Collaboration and Briefs
Step 2 to Managing Successful Marketing Campaigns: Measure
- Real-time Data Consolidation
- No More Data Silos!
- Integrations
- UTM Parameters/ UTI Codes
- View Performance Data in Line With Targets / Predictive Modelling
Step 3 in Managing Successful Marketing Campaigns: Evaluate
- User Friendly Reporting Dashboards
- Demonstrate ROI
Step 4 in Managing Successful Marketing Campaigns: Improve