Looking for great marketing resources? Look no further! Here are some industry leaders’ insights, tips, and advice to optimize your marketing team and improve your bottom line.
In the dynamic world of marketing and advertising, staying informed is not just beneficial—it’s essential. The landscape is continuously evolving, with new trends, platforms, and frequent updates from giants like Google reshaping the game. For both seasoned professionals and newcomers, it’s crucial to stay ahead in this fast-paced environment.
But how do you keep up with the ever-changing world of digital marketing, social media marketing, and media planning? While you could dedicate hours to scanning the news and analyzing what competitors are doing, there’s a more efficient way: tapping into a wealth of digital marketing resources.
By subscribing to a selection of the best marketing resources—encompassing newsletters, podcasts, online courses, and insights from top marketing managers—you can streamline your learning process.
This approach not only keeps you updated with the latest in content marketing, search engine optimization, and digital asset management but also equips you with practical advice and strategies for effective marketing resource management.
These resources serve as a central hub for everything from the basics of email marketing to advanced topics in digital marketing strategy, content creation, and project management software.
They’re invaluable for marketing teams and business owners alike, offering insights into marketing operations, resource management, and how to allocate human resources efficiently.
Whether you’re looking to enhance your marketing efforts, stay aligned with your marketing goals, or just want to keep your team members on the same page, these tools offer a constant stream of knowledge.
They’re particularly useful for marketing projects, helping you to navigate through various aspects like brand compliance, link building, and managing marketing budgets.
So, if you’re aiming to drive more traffic to your company’s best marketing blogs, improve your marketing campaigns, or simply stay up to date with the marketing game, these resources are for you.
Marketing podcasts to listen to
In this section, we have meticulously selected an array of outstanding marketing podcasts, a crucial element in your arsenal of digital marketing resources.
These podcasts are designed to keep you and your entire organization at the forefront of the marketing domain.
They cover a wide range of topics, from social media marketing strategies to digital asset management, providing a comprehensive overview of the latest trends and best practices in the field.
Invaluable Resource Management Tool for Professionals
These podcasts serve as an invaluable resource management tool for marketing professionals, offering insights into effective marketing resource management, content marketing, and digital marketing strategies.
Whether you’re a business owner looking to boost your marketing game or a marketing manager seeking to streamline your team’s marketing efforts, these podcasts offer practical advice and up-to-date information.
Diving into Specific Marketing Areas
They get into specific areas such as search engine optimization, email marketing, and content creation, ensuring that your marketing team remains well-informed and cohesive.
For those involved in marketing projects, these podcasts provide guidance on topics like project management software, keyword research, and resource allocation.
Addressing Broader Aspects of Digital Marketing
They address the broader aspects of digital marketing, including marketing campaigns, marketing education, and the use of various online marketing resources.
They are a treasure trove of knowledge for anyone looking to enhance their digital marketing resources, stay aligned with their marketing goals, and ensure brand compliance across all marketing materials.
Stream of Knowledge from Industry Experts
By listening to these podcasts, you’ll gain access to a constant stream of knowledge from industry experts, helping you to keep your marketing activities fresh and effective.
They’re perfect for keeping your entire team on the same page and ensuring that all members, from those handling human resources to those overseeing marketing operations, are equipped with the latest insights and best marketing resources available.
1. The #AskGaryVee Podcast by Gary Vee
A spin-off of his popular YouTube series, the #AskGaryVee podcast is packed full of personality, punch, and practical tips that will help you keep up with emerging trends and become a better digital marketer.
Plus, if you have any questions, you can fire away by using the hashtag #AskGaryVee—he might even answer you on one of his podcast episodes!
2. The CMO Podcast by Jim Stengel
This isn’t your typical marketing podcast—it offers a unique look into the thought process and motivations of a CMO. Jim Stengel, former CMO of P&G, goes in-depth with some of the most interesting CMOs in the game.
Learn how to become more customer-centric, listen to roundtable discussions with major brands, and get valuable insights on brand marketing from some of the industry leaders.
3. The Everyone Hates Marketers Podcast by Louis Grenier
If you want no-frills advice and actionable insights then this is the podcast for you. Every week, Louis Grenier interviews marketers to get their personal take on how they increased visitors, leads, customers, and—of course—marketing ROI.
He also has his own newsletter: Dedicated to Differentiation if you can’t get enough of his inimitable style!
Marketing newsletters to subscribe to
In the ever-evolving realm of digital marketing, keeping pace with the latest trends and strategies is crucial for success.
One of the most effective ways to stay informed and enhance your marketing skills is through subscribing to a diverse range of marketing newsletters.
These newsletters, curated from industry experts, serve as a central hub of knowledge, offering a wealth of marketing resources right to your inbox.
Diverse Range of Marketing Topics
Each newsletter brings its unique flavor to various digital marketing topics. From deep dives into content marketing resources and social media marketing strategies to practical advice on digital asset management and marketing resource management, they cover a broad spectrum of topics.
This makes them invaluable for marketing professionals, marketing managers, and business owners alike, providing insights into everything from search engine optimization and email marketing to project management software and digital marketing strategies.
Constant Stream of Information and Tips
Whether you’re looking to bolster your marketing team’s efforts, refine your content creation techniques, or gain insights into effective resource management, these newsletters offer a constant stream of up-to-date information and practical tips.
They are particularly beneficial for those managing marketing campaigns, aiming to drive more traffic to their company’s blog, or seeking to align their marketing activities with their overall marketing goals.
Source of Inspiration and Education for Marketing Teams
For marketing teams, these newsletters can be a source of inspiration and education, helping to keep everyone on the same page and informed about the latest in marketing.
They offer guidance on utilizing online marketing resources, staying ahead in the marketing game, and ensuring brand compliance across all marketing materials.
Joining a Community of Marketing Professionals
By subscribing to these newsletters, you not only gain access to the best marketing resources but also join a community of like-minded professionals eager to share their experiences and insights.
This makes them a vital component in the toolkit of anyone serious about mastering the dynamic field of marketing and staying ahead in their marketing endeavors.
1. Almost Timely by Christopher S. Penn
Penn is known as an expert in marketing strategy, analytics and predictive modeling—so there’s no better place to learn than from the man himself.
Offered to subscribers once a week, his newsletter covers marketing news, new strategis, analytics, data, and more. He focuses on learning and getting actionable takeaways from stories on marketing success (and failure).
2. Ross Simmond’s newsletter
Simmond’s newsletter will add actionable insights and takeaways into your inbox. Each week, he shares his latest marketing insights, research, and tips to try yourself from content marketing and SEO to ABM.
Chances are you’ll find his tips and guidance an invaluable resource for optimizing your marketing strategy and running an effective team.
3. Timeless and Timely by Scott Monty
Timeless and Timely emphasizes deep thoughts on leadership, strategy, and communications. Monty also covers other areas including marketing analytics and AI, and how they help to achieve objectives.
He also gives his views on politics where it intersects with marketing and he invites other respected leaders to give their opinions on key matters too.
Thought leaders and influencers to follow on social media
Staying informed and inspired in the world of digital marketing is essential for success, and one of the best ways to do this is by following thought leaders and influencers on social media.
These individuals offer a wealth of knowledge and insights, making them invaluable resources for anyone looking to enhance their marketing strategies and stay abreast of the latest trends.
Diverse Perspectives in Digital Marketing
These thought leaders and influencers bring a diverse array of perspectives to various aspects of digital marketing. They offer unique content, from advanced technical marketing topics to the latest in social media marketing trends.
Their expertise is especially beneficial for marketing professionals who are keen on refining their digital strategies and ensuring their marketing campaigns remain cutting-edge.
A Constant Stream of Valuable Information
Following these influencers on platforms like Instagram and X (Twitter) allows you to tap into a constant stream of valuable information.
They share insights on everything from global digital trends to practical, hands-on advice for marketing managers and teams.
Whether it’s exploring new avenues in media planning, enhancing your knowledge on social media platforms, or getting to grips with the nuances of brand strategy, these influencers provide a rich source of information.
Catering to Various Levels of Expertise
Their content is not just for those at the beginner level but also caters to those with a solid understanding of marketing fundamentals, offering deep dives into more complex and technical topics.
This makes them an excellent resource for marketing teams and business owners who are looking to stay up-to-date and effectively manage their marketing resources.
Aligning Marketing Strategies with Business Goals
By following these thought leaders, you can ensure that your marketing strategies remain relevant and effective.
Their insights can help you drive more traffic to your company’s blog, enhance your social media presence, and align your marketing efforts with your overall business goals.
They are an essential part of your digital marketing toolkit, providing inspiration, education, and a wealth of knowledge that is crucial for staying ahead in the dynamic field of marketing.
1. DigitalMarketer on Instagram
While a lot of marketing industry accounts on Instagram focus on small businesses, DigitalMarketer makes educational content for people who already have a great knowledge of marketing and media planning.
They also run workshops and webinars if you want to really get to grips with some technical marketing topics.
2. Sarah Evans on X (Twitter)
Sarah Evans is a digital strategist and global brand correspondent working with global companies on their social and digital strategies.
Follow her on X and get her unique and original content on your feed as you stay up-to-date with digital trends and discover insightful marketing tips.
3. Matt Navara on Instagram Threads
Matt Navarra is a social media consultant and industry commentator who focuses on how pivotal social media marketing is for brands.
His tips and advice will keep you up-to-date with industry changes and ensure your campaigns are on-point.
Marketing and media publications to subscribe to
In the fast-paced world of marketing and media, staying informed with the latest trends, insights, and strategies is vital for anyone in the field.
Subscribing to top-tier marketing and media publications is an excellent way to ensure that you’re always up-to-date with the most current and relevant information in the industry.
Reservoirs of Knowledge
These publications are more than just sources of news; they are reservoirs of knowledge, offering a blend of stories, ideas, tips, and expert advice.
Catering to the needs of marketing professionals, advertisers, and media planners, they provide a comprehensive overview of the industry.
Whether you’re looking for creative inspiration, strategic insights, or practical tips to enhance your marketing campaigns, these publications have it all.
A Spectrum of Topics
By subscribing to their newsletters and magazines, you gain direct access to a wealth of industry news and updates. They cover a broad spectrum of topics, from advertising and digital marketing to social media trends and media planning.
This makes them invaluable resources for marketing teams, business owners, and anyone involved in marketing and media.
Additional Resources for Deeper Insights
These publications also offer additional resources like podcasts and online content, allowing you to dive deeper into specific areas of interest.
They are an excellent resource for staying informed about the latest marketing strategies and ensuring that your marketing efforts are aligned with current trends and best practices.
Creative Firepower and Consumer Engagement
Following these publications not only keeps you informed but also provides the creative firepower necessary to attract and engage your consumers effectively.
They are essential tools for anyone looking to stay ahead in the ever-changing landscape of marketing and media, offering unparalleled expertise and insights that are crucial for success in the industry.
1. Marketing Brew
Marketing Brew has a wealth of stories, ideas, tips, and advice all focused on the world of marketing and advertising. Subscribe to their newsletter for industry news and updates straight to your inbox and listen to their two podcasts: Business Casual and Founder’s Journal to stay up-to-date with marketing trends and insights to make sure your marketing strategy is on-point.
And—of course—you can follow them on X (Twitter) to receive insights directly into your feed too!
2. Campaign Magazine
Campaign is the world’s leading business media brand serving the marketing, advertising, and media communities.
Register to receive their magazine and get the creative firepower you need to attract and delight your consumers.
3. Digiday Magazine
Digiday is a media company and community for digital media, marketing, and advertising professionals.
They emphasize quality over quantity and honesty instead of spin. Subscribe to their magazine and receive an unparalleled level of expertise, depth, and tone on all things media planning and marketing!
4. Content Marketing Institute
Content Marketing Institute (CMI) is a leading authority in content marketing, offering an extensive range of resources and insights. It’s the go-to source for everything from expert articles and webinars to in-depth research reports, all aimed at enhancing your content marketing strategy.
Subscribing to CMI gives you access to the latest trends, tactics, and strategies in content marketing. They also host Content Marketing World, a key event for networking with industry leaders. CMI’s resources are essential for anyone aiming to master content creation and effective marketing strategies.
Plan and manage your next marketing campaign all from one place
When running effective campaigns and trying to stay on top of changes within the industry, it can be hard to get the bigger picture. That’s why we’ve created Mediatool so you can strategically manage your entire marketing activities from a single platform—from budgeting and reporting right down to individual channels so you can see the whole overview in one place.
See how Mediatool can help you plan, track, and optimize your marketing campaigns and contact us to book a demo.
